Sony's latest innovation, the PlayStation Vita, is launching around the world and people everywhere will be getting their game on. This starts with the UK's Brit nominated group 'Rizzle Kicks' who got their Vita just a bit early.

Check out how Rizzle Kicks begins the 'World in Play' campaign as they head across England and take their Vitas with them across their day.

Because the PlayStation Vita has an awesome feature set which includes full 3G capabilities gamers will be able to take their online sessions anywhere and compete with the world, or their neighbor.



[Editorial Note: This post is sponsored by Playstation]